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The changing MO of the CMO [electronic resource] : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs. by
  • Sachs, MaryLee
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Burlington, Vt. : Gower, 2011
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Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

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2.
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What the new breed of CMOs know that you don't [electronic resource] / MaryLee Sachs. by
  • Sachs, MaryLee
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Farnham, England ; Burlington, Vt. : Gower, c2013
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8.

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