Customer Cocreation
Material type:
ArticlePublication details: Description: 34-37 pSubject(s):
In:
Indian Banker ( IBA Bulletin as previously Known); 4(8)March2017Summary: The study brought into light the following two findings:
Participants who made their own watches were willing to pay more for these watches.
Customers, who were not involved in the design, also liked and were willing to buy co-created watches more than the branded ones.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Articles
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Main Library | Available | AR16139 |
The study brought into light the following two findings:
Participants who made their own watches were willing to pay more for these watches.
Customers, who were not involved in the design, also liked and were willing to buy co-created watches more than the branded ones.
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