Customer Cocreation
Negi, Nitin
Customer Cocreation - - 34-37 p.
The study brought into light the following two findings:
Participants who made their own watches were willing to pay more for these watches.
Customers, who were not involved in the design, also liked and were willing to buy co-created watches more than the branded ones.
Cocreation
Banking
Customer Cocreation - - 34-37 p.
The study brought into light the following two findings:
Participants who made their own watches were willing to pay more for these watches.
Customers, who were not involved in the design, also liked and were willing to buy co-created watches more than the branded ones.
Cocreation
Banking
