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1.
Market Development by Multinational Brands: Empirical Evidence from Indian Fast Food Retailing Business by
  • Mukherjee Jaydeep
Series: ; 18
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Mar 2014 0
Availability: Items available for loan: Main Library (1)Call number: Muk.

2.
Effective Customer Service: Ten Steps for Technical Professions by
  • Goetsch, David L
  • Davis, Stanley
  • Mukherjee, Jaydeep
Publication details: Delhi Pearson India Education Services Pvt.Ltd 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8 GOE.

3.
Tata Nano: Case of Repositioning: Case Analysis. by
  • Mukherjee, Jaydeep
Series: Vikalpa: The Journal for Decision Makers
Source: Tata Nano:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep2021
Online access:
Availability: Items available for loan: Main Library (1).

4.
HCL: Facing the Challenge of the Laptop Market: Case by
  • Mukherjee, Jaydeep
  • Sundararajan, Mahalingam
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2012
Availability: Items available for loan: Main Library (1).

5.
TATA Steelium: A Success Story in B2B Branding: Case Analysis by
  • Modi, Pratik
  • Singh, Ramendra
  • Rao, Indu
  • Mukherjee, Jaydeep
  • Bhattacharya, Sujoy
  • Seema
Series: Vikalpa: The Journal for Decision Makers
Source: TATA Steelium:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Apr-Jun 2010
Online access:
Availability: Items available for loan: Main Library (1).

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