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	1.	Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them by Moskowitz Howard R Gofman Alex Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Pearson Power 2007 Availability: Items available for loan: Main Library (1)Call number: 658 MOS/GOF. Place hold Add to cart (remove)
	2.	No cover image available Premium by design [electronic resource] : how to understand, design and market high end products / Marco Bevolo, Alex Gofman, Howard Moskowitz. by Bevolo, Marco Gofman, Alex Moskowitz, Howard R ebrary, Inc Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Burlington, Vt. : Gower, 2011 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1)Call number: 658.5/75. Place hold Add to cart (remove)
	3.	No cover image available Sensory and consumer research in food product design and development [electronic resource] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion. by Moskowitz, Howard R Beckley, Jacqueline H Resurreccion, Anna V. A ebrary, Inc Series: IFT Press series Edition: 2nd ed. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Ames, Iowa : Blackwell Pub., 2012 Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1)Call number: 664/.07. Place hold Add to cart (remove)

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