Premium by design [electronic resource] : how to understand, design and market high end products / Marco Bevolo, Alex Gofman, Howard Moskowitz.

By: Contributor(s): Material type: BookBookPublication details: Burlington, Vt. : Gower, 2011.Description: xxix, 294 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.5/75 22
LOC classification:
  • HD9999.L852 B48 2011eb
Online resources:
Contents:
Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.5/75 (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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