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1.
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Trading Off Between Value Creation and Value Appropriation : The Financial Implication of Shifts in Strategic Emphasis by
  • Mizik Natalie
  • Jacobson Robert
Series: ; 67
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal Of Marketing Jan 2003
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Availability: Items available for loan: Main Library (1)Call number: Miz/Jac.

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2.
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Financial Value Impact of Perceptual Brand Attributes by
  • Mizik Natalie
Series: ; XLV
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Feb 2008 0
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Availability: Items available for loan: Main Library (1)Call number: Miz.

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3.
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Theory and Practice of Myopic Management by
  • Mizik Natalie
Series: ; XLVII
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Aug 2010 0
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Availability: Items available for loan: Main Library (1)Call number: Miz.

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