Trading Off Between Value Creation and Value Appropriation : The Financial Implication of Shifts in Strategic Emphasis

By: Contributor(s): Material type: ArticleArticleLanguage: ENG Series: ; 67Publication details: Journal Of Marketing Jan 2003Edition: 1Description: 63-76 ppSubject(s): DDC classification:
  •  Miz/Jac
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Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Miz/Jac (Browse shelf(Opens below)) Available AR5222

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