Digital Marketing

By:

Kumar, Satinder

Contributor(s):

Kaur, Supreet

Analytics: Show analyticsPublication details: Taxmann Publications 2023 New DelhiDescription: 383 pISBN:

9789356223462

Subject(s):

DDC classification:

658.8 KUM

Summary: This book delves into the fundamental principles of the following: Digital Marketing Various Tools Involved Various Phases from Planning to Execution Understanding Consumer Behaviour Ethical Issues Assessment and Analytics Unlike conventional texts, efforts have been made to help students understand assessing the inward flow while applying various tools in digital marketing. This book is targeted primarily at academic courses with the flexibility to support graduate and postgraduate programs. The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing	Text book	658.8 KUM (Browse shelf(Opens below))	Available		119299

This book delves into the fundamental principles of the following:

Digital Marketing
Various Tools Involved
Various Phases from Planning to Execution
Understanding Consumer Behaviour
Ethical Issues
Assessment and Analytics
Unlike conventional texts, efforts have been made to help students understand assessing the inward flow while applying various tools in digital marketing. This book is targeted primarily at academic courses with the flexibility to support graduate and postgraduate programs.

The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur.

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