Digital Marketing (Record no. 98523)

MARC details
000 -LEADER
fixed length control field 01162 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240312b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356223462
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Satinder
245 ## - TITLE STATEMENT
Title Digital Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Taxmann Publications
Date of publication, distribution, etc 2023
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 383 p.
520 ## - Remark
Summary, etc This book delves into the fundamental principles of the following:<br/><br/>Digital Marketing<br/>Various Tools Involved<br/>Various Phases from Planning to Execution<br/>Understanding Consumer Behaviour<br/>Ethical Issues<br/>Assessment and Analytics<br/>Unlike conventional texts, efforts have been made to help students understand assessing the inward flow while applying various tools in digital marketing. This book is targeted primarily at academic courses with the flexibility to support graduate and postgraduate programs.<br/><br/>The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Impulse Buying Behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element E-Business Analytics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Frugal Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaur, Supreet
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 12/03/2024 5872 521.25   658.8 KUM 119299 28/06/2025 29/05/2025 29/05/2025 695.00 Book

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