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Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them by
  • Moskowitz Howard R
  • Gofman Alex
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Pearson Power 2007
Availability: Items available for loan: Main Library (1)Call number: 658 MOS/GOF.

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Premium by design [electronic resource] : how to understand, design and market high end products / Marco Bevolo, Alex Gofman, Howard Moskowitz. by
  • Bevolo, Marco
  • Gofman, Alex
  • Moskowitz, Howard R
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Burlington, Vt. : Gower, 2011
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.5/75.

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