Blair Water Purifiers India: Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Apr-Jun 1998Description: Apr-Jun1998, Vol. 23. Issue 2, p63-68. 6pSubject(s): Online resources:
In:
Nelson, James E Blair Water Purifiers IndiaSummary: The July-September 1997 issue of Vikalpa had featured a Management Case titled ‘Blair Water Purifiers India’ by James E Nelson which dealt with international marketing strategy and current business conditions in India particularly in the field of home water purification devices.
In this issue, we feature three responses on the case by Regi V Mathew, V Sanal Kumar, and Zillur Rahman.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Blair Water Purifiers India: Case Analysis | Case Analysis 65 |
The July-September 1997 issue of Vikalpa had featured a Management Case titled ‘Blair Water Purifiers India’ by James E Nelson which dealt with international marketing strategy and current business conditions in India particularly in the field of home water purification devices.
In this issue, we feature three responses on the case by Regi V Mathew, V Sanal Kumar, and Zillur Rahman.
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