Blair Water Purifiers India: Case Analysis
Mathew, Regi V
Blair Water Purifiers India: Case Analysis - India Sage Apr-Jun 1998 - Apr-Jun1998, Vol. 23. Issue 2, p63-68. 6p. - Vikalpa: The Journal for Decision Makers .
The July-September 1997 issue of Vikalpa had featured a Management Case titled ‘Blair Water Purifiers India’ by James E Nelson which dealt with international marketing strategy and current business conditions in India particularly in the field of home water purification devices.
In this issue, we feature three responses on the case by Regi V Mathew, V Sanal Kumar, and Zillur Rahman.
home water purification devices
Case Analysis
Blair Water Purifiers India: Case Analysis - India Sage Apr-Jun 1998 - Apr-Jun1998, Vol. 23. Issue 2, p63-68. 6p. - Vikalpa: The Journal for Decision Makers .
The July-September 1997 issue of Vikalpa had featured a Management Case titled ‘Blair Water Purifiers India’ by James E Nelson which dealt with international marketing strategy and current business conditions in India particularly in the field of home water purification devices.
In this issue, we feature three responses on the case by Regi V Mathew, V Sanal Kumar, and Zillur Rahman.
home water purification devices
Case Analysis
