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	1.	Cutting Edge Commercials by Aitchison Jim Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Singapore Prentice Hall Of India 2001 Availability: Items available for loan: Main Library (1)Call number: 659.1 AIT. Place hold Add to cart (remove)
	2.	Otto Kleppner's Advertising Procedure by Russell Thomas Edition: 9th Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Jersey Prentice Hall Of India 1986 Availability: Items available for loan: Main Library (1)Call number: 659 RUS. Place hold Add to cart (remove)
	3.	No cover image available Television Commercials : A Question of Believability by Agrawal Richa Parashar Sapna Series: ; 27 Edition: 2 Material type: Article Language: ENG Publication details: Apr 2003 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Agr/Par. Place hold Add to cart (remove)
	4.	No cover image available Why do Cunsumers Stop Viewing Television Commercials ? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value by Wedel Michel Pieters Rik G M Series: ; XL Edition: 4 Material type: Article Language: ENG Publication details: Nov 2003 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Wed/Pie. Place hold Add to cart (remove)
	5.	No cover image available The 30-second storyteller [electronic resource] : the art and business of directing commercials / Thomas Richter. by Richter, Thomas ebrary, Inc Series: Aspiring filmmaker's library Material type: Book; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, MA : Thomson Course Technology PTR, c2007 Other title: Thirty-second storyteller : the art and business of directing commercials Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Main Library (1)Call number: 659.14/3. Place hold Add to cart (remove)

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