Why do Cunsumers Stop Viewing Television Commercials ? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value

By: Contributor(s): Material type: ArticleArticleLanguage: ENG Series: ; XLPublication details: Nov 2003 0Edition: 4Description: 437-453 PpSubject(s): DDC classification:
  •  Wed/Pie
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Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Wed/Pie (Browse shelf(Opens below)) Available AR6193

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