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61.
Product Policy And Brand Management: Text And Cases by
  • Chitale A K
  • Gupta Ravi
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi PHI Learning Private Limited 2011
Availability: Items available for loan: Main Library (1)Call number: 659 CHI/GUP.

62.
Brand Breakout by
  • Kumar Nirmalaya
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Palgrave Macmillan 2013
Availability: Items available for loan: Main Library (1)Call number: 659 KUM.

63.
Brand Management: Text and Cases by
  • Verma Harsh V
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: Main Library (2)Call number: 659 VER, ...

64.
Brand Success by
  • Kapoor Jagdeep
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Jaico Publishing House 2013
Availability: Items available for loan: Main Library (3)Call number: 659 Kap, ...

65.
Strategic Brand Management: A Process of growing and strengthening brands by
  • Bhatia Mukesh
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Regal Publications 2013
Availability: Items available for loan: Main Library (1)Call number: 659 BHA.

66.
Harvard Business Review on Brand Management by
  • Harvard Business Review
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA Harvard Business Review Press 1999
Availability: Items available for loan: Main Library (1)Call number: 659 HAR.

67.
Brand like a Rock Star by
  • Jones Steve
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Westland Ltd 2013
Availability: Items available for loan: Main Library (1)Call number: 658 JON.

68.
DRAFTFCB+ULKA Brand Building Advertising: Concepts and Cases (Case Book II) by
  • Parameswaran M G
  • Medh Kinjal
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Dehi Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: Main Library (2)Call number: 659 PAR/MED, ...

69.
Brand Positioning: Strategies for Competitive Advantage by
  • Sengupta S
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Tata McGraw Hill 1992
Availability: Not available: Main Library: Withdrawn (1).

70.
Brand New (R) by
  • Srivastava M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Bombay Sesquicentennia 1989
Availability: Items available for loan: Main Library (1)Call number: 659 SRI.

71.
Precisely Wrong and Roughly Right : Brand Valuations by
  • Jhaveri Ami
  • Agrawal Sanjiv
Series: ; 2
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Smart Manager Jul - Sept , 2003 0
Availability: Items available for loan: Main Library (1)Call number: Jha/Agr.

72.
Building Brands through People : The LVMH Story by
  • Ghoshal Sumantra
Series: ; 2
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Smart Manager Jul - Sept , 2003 0
Availability: Items available for loan: Main Library (1)Call number: Gho.

73.
Does It Make Sense to Use Scents to Enhance Brand Memory ? by
  • Morrin Maureen
  • Ratneshwar S
Series: ; XL
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal of Marketing Research Feb 2003
Availability: Items available for loan: Main Library (1)Call number: Mor/Rat.

74.
Arduous Path to Brand Loyalty by
  • Bhatia B S
  • Bawa Anupam
Series: ; 14
Edition: 3
Material type: Article Article; Format: print
Language: ENG
Publication details: Management Review Sep 2002
Availability: Items available for loan: Main Library (1)Call number: Bha/Baw.

75.
Reciprocal Spillover Effects : A Strategic Benefit of Brand Extensions by
  • Balachander Subramanian
  • Ghose Sanjoy
Series: ; 67
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal Of Marketing Jan 2003
Availability: Items available for loan: Main Library (1)Call number: Bal/Gho.

76.
Understanding and Managing the Brand Space by
  • Berthon Pierre
  • Holbrook Morris B
Series: ; 44
Edition: 2
Material type: Article Article; Format: print
Language: ENG
Publication details: MIT Sloan Management Review Winter 2003 2003
Availability: Items available for loan: Main Library (1)Call number: Ber/Hol.

77.
Brand Valuation by
  • Sashikala P
  • Chaturvedi Braj Mohan
Series: ; VI
Edition: 3
Material type: Article Article; Format: print
Language: ENG
Publication details: ICFAI Reader Mar 2003
Availability: Items available for loan: Main Library (1)Call number: Sas/Cha.

78.
Managing Brand Relationships for Success by
  • Sahu Subrat
  • Dalal Bharat
Series: ; 41
Edition: 6
Material type: Article Article; Format: print
Language: ENG
Publication details: Indian Management Sept 2002
Availability: Items available for loan: Main Library (1)Call number: Sah/Dal.

79.
Three Questions you Need to Ask about your Brand by
  • Keller K L
  • Tybout Alice
  • Sternthal Brian
Series: ; 80
Edition: 9
Material type: Article Article; Format: print
Language: ENG
Publication details: Harvard Business Review Sept 2002
Availability: Items available for loan: Main Library (1)Call number: Kel/Ste.

80.
Brands that Jell by
Material type: Article Article
Language: ENG
Publication details: 10-May-93 10-May-93 0
Availability: Items available for loan: Main Library (1)Call number: .

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