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41.
Why CRM Does't work: how to win by letting customers manage the relationship by
  • Newell Frederick
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 NEW.

42.
B2B Marketing : a South-Asian perspective by
  • Hutt, Michael D
  • Sharma, Dheeraj Speh, Thomas W
Edition: 11th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning 2014
Availability: Items available for loan: Main Library (2)Call number: 658.8 HUT, ...

43.
Outrageous Business Growth by
  • Bermont, Debbie
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2007
Availability: Items available for loan: Main Library (10)Call number: 658.81 BER, ...

44.
Examining the Impact of Organizational Culture on Customer Centricity in Organizations:An Analysis by
  • Bedarkar, Madhura...(et al)
Source: Prabandhan: 9(2) Feb 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

45.
we have to get used to a world that is continuously in beta mode by
  • Gupta, Anant
Source: Smart Manager, 15(4) July- Aug 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

46.
Key Account Selling by
  • Hanan, Mack
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association (AMACOM) 1989
Availability: Items available for loan: Main Library (1)Call number: 658.8 HAN.

47.
Customer Relationship Management by
  • Singh, Sita Ram
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi A.P.H. Publishing 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 SIN.

48.
Enterprise One-To-One by
  • Peppers, Don
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York Piatkus 1997
Availability: Items available for loan: Main Library (1)Call number: 658.8 PEP.

49.
Customer Relationship Management: Concepts and Technologies by
  • Buttle Francis
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 BUT.

50.
Customer Relationship Management by
  • Roberts-Phelps Graham
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Great Britain Hawksmere 2001
Availability: Items available for loan: Main Library (1)Call number: 658.8 ROB.

51.
Games Customers Play by
  • Dorairaj Ramesh
Publication details: Haryana Portfolio Penguin 2018
Availability: Items available for loan: Main Library (1)Call number: 658.8 DOR.

52.
Services Marketing by
  • Zeithaml, Valarie A
Edition: 7th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Private Limited 2018
Availability: Items available for loan: Main Library (4)Call number: 658.8 ZEI, ... Not available: Main Library: Checked out (1).

53.
Customer Relationship Management: The Bottom Line To Optimizing Your ROI by
  • Anton, Jon
  • Petouhoff, Natalie L
  • Kalia, Shalini
Edition: 2nd ed.
Publication details: Delhi Pearson India Education Services Pvt.Ltd 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 ANT.

54.
Customer Relationship Management: Concepts and Cases by
  • Rai Alok Kumar
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Private Limited 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 RAI.

55.
Customer Centricity : Focus on the Right Customers for Strategic Advantage by
  • Fader, Peter
Publication details: Philadelphia Wharton School Press Books 2020
Availability: Items available for loan: Main Library (1)Call number: 658.8 FAD.

56.
Revitalizing KAM Process at ABC Steel Company: Case by
  • Bhattacharya, Kaushik
  • Datta, Biplab
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2014
Availability: Items available for loan: Main Library (1).

57.
Revitalizing KAM Process at ABC Steel Company: Case Analysis by
  • Bhattacharjee, Koustab
  • Raichaudhuri, Anjan
  • Datta, Saroj Kumar
Series: Vikalpa: The Journal for Decision Makers
Source: Revitalizing KAM Process at ABC Steel Company:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2014
Online access:
Availability: Items available for loan: Main Library (1).

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