Revitalizing KAM Process at ABC Steel Company: Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 2014Description: Jan-Mar2014, Vol. 39 Issue 1, p129-148. 20pSubject(s): Online resources: Summary: The article offers information on the ABC Steel Co. and the use of Key Account Management (KAM) practices at the company. Topics discussed include the steel industry of India, the lack of customer relationship marketing strategy in India in 1999-2000, and the adoption of KAM practices by the management of ABC Steel Co. in 1999-2000. Also mentioned is the practice of business-to-business marketing.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Case28 |
The article offers information on the ABC Steel Co. and the use of Key Account Management (KAM) practices at the company. Topics discussed include the steel industry of India, the lack of customer relationship marketing strategy in India in 1999-2000, and the adoption of KAM practices by the management of ABC Steel Co. in 1999-2000. Also mentioned is the practice of business-to-business marketing.
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