MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01177nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240102b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bhattacharya, Kaushik |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Revitalizing KAM Process at ABC Steel Company: |
| Remainder of title |
Case |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Sage |
| Date of publication, distribution, etc |
Jan-Mar 2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Jan-Mar2014, Vol. 39 Issue 1, p129-148. 20p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Vikalpa: The Journal for Decision Makers |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The article offers information on the ABC Steel Co. and the use of Key Account Management (KAM) practices at the company. Topics discussed include the steel industry of India, the lack of customer relationship marketing strategy in India in 1999-2000, and the adoption of KAM practices by the management of ABC Steel Co. in 1999-2000. Also mentioned is the practice of business-to-business marketing.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business-to-Business Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer Relationship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Key Account Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Steel Industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case Study |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Datta, Biplab |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Access method |
Online Access |
| Materials specified |
Revitalizing KAM Process at ABC Steel Company: Case |
| Uniform Resource Identifier |
<a href="https://journals.sagepub.com/doi/pdf/10.1177/0256090920140108">https://journals.sagepub.com/doi/pdf/10.1177/0256090920140108</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Case Study |
