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41.
How to win friends and influence profits [electronic resource] : the art of winning more business from your clients / David Kean and Chris Cowpe. by
  • Kean, David
  • Cowpe, Chris
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Cyan, 2008
Availability: Items available for loan: Main Library (1)Call number: 658.812.

42.
Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher. by
  • Butscher, Stephan A
  • Butscher, Stephan A. Customer clubs and loyalty programmes
  • ebrary, Inc
Edition: 2nd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Aldershot, England ; Burlington, VT : Gower, c2002
Availability: Items available for loan: Main Library (1)Call number: 658.8/12.

43.
Brand real [electronic resource] : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. by
  • Vincent, Laurence
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

44.
Beyond the ultimate question : a systematic approach to improve customer loyalty / Bob E. Hayes. by
  • Hayes, Bob E, 1963- [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2009
Availability: Items available for loan: Main Library (1)Call number: 658.8/343.

45.
Superior customer satisfaction and loyalty : engaging customers to drive performance / Sheldon D. Goldstein. by
  • Goldstein, Sheldon D [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2009Copyright date: �2010
Availability: Items available for loan: Main Library (1)Call number: 658.8/12.

46.
The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein. by
  • Lowenstein, Michael W, 1942- [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2011Copyright date: �2012
Availability: Items available for loan: Main Library (1)Call number: 658.8/12.

47.
Secret service [electronic resource] : hidden systems that deliver unforgettable customer service / John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson. by
  • DiJulius, John R, 1964-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2003
Availability: Items available for loan: Main Library (1)Call number: 658.8/12.

48.
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen. by
  • Hoffmann, Nicolas, 1983-
  • Platen, Atelier
  • Wirtschaftsuniversit�at Wien
Series: Forschungsergebnisse der Wirtschaftsuniversit�at Wien ; Bd. 61.
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Frankfurt am Main, Germany : PL Academic Research, 2013Copyright date: �2013
Availability: Items available for loan: Main Library (1)Call number: 658.8/343.

49.
What's the secret? [electronic resource] : to providing a world-class customer experience / John R. DiJulius. by
  • DiJulius, John R, 1964-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2008
Other title:
  • To providing a world-class customer experience
Availability: Items available for loan: Main Library (1)Call number: 658.8/12.

50.
Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives Based on Oliver's Loyalty Model by
  • Kumar, Amresh
  • Gupta, S. L
  • Kishor, Nawal
Source: Indian Journal of Marketing, 46(3) March 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

51.
Relationship Marketing as an Effective Promotional Tool of Yoga Marketing in the Urban Indian Market : An Empirical Study by
  • Giri, Arunangshu
Source: Indian Journal of Marketing, 46(5) May 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

52.
Addressing Customer Needs by
  • Naagar, Shalini
Source: Smart Manager, 15(3) May- Jun 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

53.
Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in the Mid-Market Hotel Sector by
  • Jana, Abhisek
Source: Indian Journal of Marketing, 49(9) Sep 2016
Material type: Article Article; Format: print
Publication details:
Availability: No items available.

54.
Market Concentration and Firm Performance : Evidences from the Indian Life Insurance Industry by
  • Chakraborty,Joy
Source: Indian Journal of Finance RDC Lib, 10(9) Sep 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

55.
Service Quality Measurement at Brand Factory - An Empirical Study by
  • M, Monica
  • G, Ramanaiah
Source: Journal of Marketing and Communication, 12(2) May-Aug 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

56.
The shopper economy : the new way to achieve marketplace success by turning behavior into currency / by
  • Crawford, Liz
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8 CRA.

57.
Service Quality Management in Retail Banking with Reference to Satisfaction and Switching Intentions of the Customers by
  • Goplani, Rashi
Source: IUP Journal of Marketing Management; xvi (4) Nov 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

58.
Never Lose a Customer Again: turn away sale into lifelong loyalty in 100 days by
  • Coleman, Joey
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio Penguin 2018
Availability: Items available for loan: Main Library (1)Call number: 658.81 COL.

59.
Mechanics of engendering customer loyalty: A conceptual framework by
  • Srivastava, Medha
  • Rai, Alok Kr
Source: IIMB Management Review; 30(3)Sept 2018
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

60.
People Powered by
  • Bacon, Jono
Publication details: Nashville HarperCollins Leadership 2019
Availability: Items available for loan: Main Library (1)Call number: 658.834 BAC.

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