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221.
Customer Relationship Management: Concepts and Cases by
  • Rai Alok Kumar
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Private Limited 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 RAI.

222.
Customer Centricity : Focus on the Right Customers for Strategic Advantage by
  • Fader, Peter
Publication details: Philadelphia Wharton School Press Books 2020
Availability: Items available for loan: Main Library (1)Call number: 658.8 FAD.

223.
Revitalizing KAM Process at ABC Steel Company: Case by
  • Bhattacharya, Kaushik
  • Datta, Biplab
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2014
Availability: Items available for loan: Main Library (1).

224.
Revitalizing KAM Process at ABC Steel Company: Case Analysis by
  • Bhattacharjee, Koustab
  • Raichaudhuri, Anjan
  • Datta, Saroj Kumar
Series: Vikalpa: The Journal for Decision Makers
Source: Revitalizing KAM Process at ABC Steel Company:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2014
Online access:
Availability: Items available for loan: Main Library (1).

225.
TATA Steelium: A Success Story in B2B Branding: Case by
  • Bhattacharya, Kaushik
  • Datta, Biplab
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Apr-Jun 2010
Availability: Items available for loan: Main Library (1).

226.
Infosys Technologies Ltd. Growing Share of a Customer's Business Case by
  • Narus, James A
  • Seshadri, D. V. R
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Oct-Dec2007
Online access:
Availability: Items available for loan: Main Library (1).

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