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201.
Customer Relationship Management: The Bottom Line To Optimizing Your ROI by
  • Anton, Jon
  • Petouhoff, Natalie L
  • Kalia, Shalini
Edition: 2nd ed.
Publication details: Delhi Pearson India Education Services Pvt.Ltd 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 ANT.

202.
Mechanics of engendering customer loyalty: A conceptual framework by
  • Srivastava, Medha
  • Rai, Alok Kr
Source: IIMB Management Review; 30(3)Sept 2018
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

203.
Managing Customers as Investments by
  • Gupta Sunil
  • Lehmann Donald R
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 2005
Availability: Items available for loan: Main Library (1)Call number: 658.8 GUP.

204.
HDFC Life: A Consumer's Quest for Justice: Case Analysis by
  • Nasa, Jayant
Series: Vikalpa: The Journal for Decision Makers
Source: HDFC Life:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Apr-Jun2023
Online access:
Availability: Items available for loan: Main Library (1).

205.
Tata Power Delhi Distribution: Automation vs Manpower: Case by
  • Singhania, Monica
  • Kinker, Ramkishan
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2015, Vol. 40 Issue 1, p97-113. 17p
Availability: Items available for loan: Main Library (1).

206.
Creating Synergies for Business Transformation: Brigade Enterprises Limited: Case by
  • Khanna, Varun
  • Kaul, Asha
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2013
Availability: Items available for loan: Main Library (1).

207.
Patient Satisfaction: Understanding And Managing the Experience of Care by
  • Press Irwin
Edition: 2nd
Publication details: USA Health Administration 2006
Availability: Items available for loan: Main Library (1)Call number: 363.15 PRE.

208.
The gold standard : giving your customers what they didn't know they wanted by
  • Cowie, Colin, 1962-
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: USA Harper Collins 2021
Availability: Items available for loan: Main Library (1)Call number: 658.834 COW.

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