Creating Synergies for Business Transformation: Brigade Enterprises Limited: Case

By: Contributor(s): Material type: BookBookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 2013Description: Jan-Mar2013, Vol. 38 Issue 1, p119-130. 12pSubject(s): Online resources: Summary: The article presents a case study on the business transformation of Brigade Enterprises Ltd. It provides an overview of the company, which was founded in 1986 by M. R. Jaishankar and was then recognized as of the South Indian property developers. It also tackles the efforts to drive change in the organization and the ways on how to achieve it, such as increasing the inter-departmental interactions.
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The article presents a case study on the business transformation of Brigade Enterprises Ltd. It provides an overview of the company, which was founded in 1986 by M. R. Jaishankar and was then recognized as of the South Indian property developers. It also tackles the efforts to drive change in the organization and the ways on how to achieve it, such as increasing the inter-departmental interactions.

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