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21.
Product Management by
  • Chunawalla S A
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Himalaya Publishing 1999
Availability: Not available: Main Library: Withdrawn (1).

22.
Growing Strategic Importance of End-of-Life Product Management by
  • Toffel Michael W
Series: ; 45
Edition: 3
Material type: Article Article
Language: ENG
Publication details: California Review Management Spring, 2003 0
Availability: Items available for loan: Main Library (1)Call number: Tof.

23.
Extend Profits, Not Product Lines by
  • Quelch J A & Kenny David
Material type: Article Article
Language: ENG
Publication details: HBR Sep-Oct 94 0
Availability: Items available for loan: Main Library (1)Call number: .

24.
Knowing your Product by
  • Seth Meera
Series: ; 24
Edition: 50
Material type: Article Article
Language: ENG
Publication details: May 9, 2005 0
Availability: Items available for loan: Main Library (1)Call number: Set.

25.
Product Management in India by
  • Majumdar
Edition: 3rd
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: New Delhi PHI Learning 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 MAJ.

26.
Product Management in India by
  • Majumdar
Edition: 3rd
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: New Delhi PHI Learning 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 MAJ.

27.
Product Management in India by
  • Majumdar
Edition: 3rd
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: New Delhi PHI Learning 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 MAJ.

28.
Product Management by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education 2005
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 LEH.

29.
The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan. by
  • Ramaswamy, Venkatram [author.]
  • Ozcan, Kerimcan, 1971- [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Stanford, California : Stanford University Press, 2014Copyright date: �2014
Availability: Items available for loan: Main Library (1)Call number: 658.5/75.

30.
Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington. by
  • Earl, Steve
  • Waddington, Stephen
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Bloomsbury Pub., 2012
Availability: Items available for loan: Main Library (1).

31.
Firms, markets, and economic change [electronic resource] : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by
  • Langlois, Richard N
  • Robertson, Paul L
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1995
Availability: Items available for loan: Main Library (1)Call number: 338.5.

32.
The pursuit of new product development [electronic resource] : the business development process / Marc A. Annacchino. by
  • Annacchino, Marc A
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007
Availability: Items available for loan: Main Library (1).

33.
The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by
  • Taylor, David, 1964-
  • Nichols, David, 1967-
  • ebrary, Inc
Edition: 2nd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2010
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

34.
Brand management for international hotels [electronic resource] / Maria Patricia. by
  • Patricia, Maria
  • ebrary, Inc
Edition: 1st ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chandni Chowk, Delhi : Global Media, 2009
Availability: Items available for loan: Main Library (1).

35.
Producing fashion [electronic resource] : commerce, culture, and consumers / edited by Regina Lee Blaszczyk. by
  • Blaszczyk, Regina Lee
  • ebrary, Inc
Series: Hagley perspectives on business and culture
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Philadelphia : University of Pennsylvania Press, c2008
Availability: Items available for loan: Main Library (1)Call number: 746.9/2.

36.
Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? / Kari Tuominen, Sami Lahti ; Graphics: Lasse Malmberg. by
  • Tuominen, Kari
  • Malmberg, Lasse
  • Lahti, Sami
Series: Development models series
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: [Turku, Finland] : Benchmarking Ltd., 2013
Availability: Items available for loan: Main Library (1).

37.
Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? / Kari Tuominen, Sami Lahti ; [graphics, Lasse Malmberg]. by
  • Tuominen, Kari
  • Lahti, Sami
  • Malmberg, Lasse
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: [Turku, Finland] : Benchmarking Ltd., 2012
Availability: Items available for loan: Main Library (1).

38.
The persona lifecycle [electronic resource] : keeping people in mind throughout product design / John Pruitt, Tamara Adlin. by
  • Pruitt, John
  • Adlin, Tamara
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, c2006
Availability: Items available for loan: Main Library (1)Call number: 658.5/03.

39.
Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan. by
  • Halloran, Tim, 1969-
  • Morgan, Adrian
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

40.
Managing new product innovation [electronic resource] : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 / [edited by] Bob Jerrard, Myfanwy Trueman, Roger Newport. by
  • Design Research Society. Conference (1998 : University of Central England in Birmingham)
  • Jerrard, Bob
  • Trueman, Myfanwy
  • Newport, Roger
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Philadelphia, Pa. : Taylor & Francis, c1999
Availability: Items available for loan: Main Library (1)Call number: 658.5/75.

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