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21.
The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph. by
  • Joseph, Jim, 1963-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2010
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

22.
Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor. by
  • Winsor, John, 1959-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago : Dearborn Trade Pub., 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8.

23.
Brand imitation [electronic resource] / S.S. Kaptan, Sanjay Pandey. by
  • Kaptan, S. S
  • Pandey, Sanjay
  • ebrary, Inc
Edition: Rev. ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Availability: Items available for loan: Main Library (1).

24.
Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman. by
  • Harden, Leland
  • Heyman, Bob, 1948-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, c2009
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

25.
Corporate Ethical and Legal Responsibility:Effects of CSR on Consumer Trust and Brand Loyalty by
  • Manimalar, R
Source: Prabandhan:, 9(6) June 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

26.
Brand Loyalty of Customers in Smartphone Brands by
  • Kumar, S Santosh
  • Menon, Rahul P
Source: Indian Journal of Marketing; 47(3) March 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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