Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor.

By: Contributor(s): Material type: BookBookPublication details: Chicago : Dearborn Trade Pub., 2004.Description: xviii, 269 pSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.15 .W565 2004eb
Online resources:
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8 (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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