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141.
Customer Driven Company: moving from talk to action by
  • Whiteley, Richard C
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Reading Addison-Wesley 1991
Availability: Items available for loan: Main Library (2)Call number: 658.8 WHI, ...

142.
Beyond Advertising by
  • Wind, Yoram (Jerry)
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2016
Availability: Not available: Main Library: Checked out (1).

143.
Customer Success by
  • Mehta, Nick
  • Steinman, Dan
  • Murphy, Lincoln
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 MEH.

144.
Value Creation by
  • Mahajan, Gautam
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi SAGE India 2016
Availability: Items available for loan: Main Library (2)Call number: 658.3 MAH, ...

145.
One: A Consumer Revolution for Business by
  • Engeseth, Stefan
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: UK Marshall Cavendish Limited 2008
Availability: Items available for loan: Main Library (1)Call number: 658.834 ENG.

146.
Perfect Customer Care by
  • Johns, Ted
Publication details: London Random House 1994
Availability: Items available for loan: Main Library (1)Call number: 658.8 JOH.

147.
Social marketology : improve your social media processes and get customers to stay forever / by
  • Dragon, Ric
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8 DRA.

148.
The Subtle Sources of Sampling Bias Hiding in Your Data by
  • RANSBOTHAM, SAM
Source: MIT Sloan Management Review; 59(1) Fall 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

149.
12 Essential Innovation Insights by
  • POSNER, BRUCE
  • MANGELSDORF, MARTHA E
Source: MIT Sloan Management Review; 59(1) Fall 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

150.
MARKETING IN THE AGE OF ALEXA by
  • DAWAR, NIRAJ
  • BENDLE, NEIL
Source: Harvard Business Review; 96(3) May-June 2018
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details:
Availability: Items available for loan: Main Library (1).

151.
Never Lose a Customer Again: turn away sale into lifelong loyalty in 100 days by
  • Coleman, Joey
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio Penguin 2018
Availability: Items available for loan: Main Library (1)Call number: 658.81 COL.

152.
Customer-Driven Disruption : Five Strategies To Stay Ahead Of The Curve by
  • Sarkar, Suman
Edition: 1st ed.
Publication details: Oakland Berrett-Koehler Publishers, Inc. 2019
Availability: Items available for loan: Main Library (1)Call number: 658.8 SAR.

153.
Infosys Technologies Ltd. Growing Share of a Customer's Business Case by
  • Narus, James A
  • Seshadri, D. V. R
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Oct-Dec2007
Online access:
Availability: Items available for loan: Main Library (1).

154.
The gold standard : giving your customers what they didn't know they wanted by
  • Cowie, Colin, 1962-
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: USA Harper Collins 2021
Availability: Items available for loan: Main Library (1)Call number: 658.834 COW.

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