The Subtle Sources of Sampling Bias Hiding in Your Data
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ArticlePublication details: Description: 20-22 pSubject(s): Online resources:
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MIT Sloan Management Review; 59(1) Fall 2017Summary: The article offers several practices on how managers deal with plummeting data acquisition costs that have contributed to a surge in business analytics. The need to understand the history behind the available data and recognize that old data sources were not as well perfect is outlined. The significance of an increasing number of people to become savvy consumers of analytical results as use of analytics becomes more pervasive throughout organizations is also tackled.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Articles
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Main Library | Available | AR16482 |
The article offers several practices on how managers deal with plummeting data acquisition costs that have contributed to a surge in business analytics. The need to understand the history behind the available data and recognize that old data sources were not as well perfect is outlined. The significance of an increasing number of people to become savvy consumers of analytical results as use of analytics becomes more pervasive throughout organizations is also tackled.
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