Essentials of Services Marketing

Jochen Wirtz is Professor of Marketing and Vice Dean, Graduate Studies, at the National University of Singapore (NUS). The late Christopher Lovelock was one of the pioneers of services marketing. Jayanta Chatterjee is an Adjunct Professor at IIT Kanpur and is a visiting professor at Design Factory, Finland, and AIT Bangkok. Gopal Das is an Associate Professor of Marketing at IIM Bangalore.

Jochen Wirtz • Vice-Dean MBA Programs • Professor of Marketing • Best-Selling Author • Keynote Speaker • Consultant

Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, and a Global Faculty of the Center for Services Leadership at Arizona State University. Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford.

He is a leading authority on services marketing and management and has published over 200 academic articles, including 6 features in Harvard Business Review. He has been recognized as one of the 86 highly cited researchers in economics and business (list published by data analytics firm Clarivate), which places him among the world’s most prominent researchers.

He has worked with international consulting firms, including Accenture, Arthur D. Little, and KPMG, and major service firms around the world.

Follow his work on LinkedIn, YouTube, ResearchGate, and Google Scholar.

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