Essentials of Services Marketing (Record no. 99068)

MARC details
000 -LEADER
fixed length control field 02286 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251010b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353435417
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter WIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz Jochen
245 ## - TITLE STATEMENT
Title Essentials of Services Marketing
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2019
Place of publication, distribution, etc Noida
300 ## - PHYSICAL DESCRIPTION
Extent 712
520 ## - Remark
Summary, etc Jochen Wirtz is Professor of Marketing and Vice Dean, Graduate Studies, at the National University of Singapore (NUS). The late Christopher Lovelock was one of the pioneers of services marketing. Jayanta Chatterjee is an Adjunct Professor at IIT Kanpur and is a visiting professor at Design Factory, Finland, and AIT Bangkok. Gopal Das is an Associate Professor of Marketing at IIM Bangalore.<br/><br/>Jochen Wirtz • Vice-Dean MBA Programs • Professor of Marketing • Best-Selling Author • Keynote Speaker • Consultant<br/><br/>Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, and a Global Faculty of the Center for Services Leadership at Arizona State University. Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford.<br/><br/>He is a leading authority on services marketing and management and has published over 200 academic articles, including 6 features in Harvard Business Review. He has been recognized as one of the 86 highly cited researchers in economics and business (list published by data analytics firm Clarivate), which places him among the world’s most prominent researchers.<br/><br/>He has worked with international consulting firms, including Accenture, Arthur D. Little, and KPMG, and major service firms around the world.<br/><br/>Follow his work on LinkedIn, YouTube, ResearchGate, and Google Scholar.<br/><br/>Source: https://www.amazon.in/Essentials-Services-Marketing-Third-Pearson/dp/9353435412/ref=sr_1_1?crid=35LLIPH4CIP35&dib=eyJ2IjoiMSJ9.bsZ2i3d3Oti-eq0Cc2wCZA.sfDNqtWAX_VtgUPDmwWefAkJhuTJ-C21q_UYsA4DkUM&dib_tag=se&keywords=9789353435417&qid=1760098428&sprefix=9789354600203%2Caps%2C464&sr=8-1
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Service Marketing 16/07/2025 Shanti Book 808.00 Indian Book 658.8 WIR 119925 16/07/2025 1010.00 Book

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