Rural Marketing

By:

Kashyap Pradeep

Analytics: Show analyticsPublication details: Pearson Education 2023 ChennaiEdition: 4thDescription: 364ISBN:

9789356063150

DDC classification:

338.13 KAS

Summary: The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges. The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features. Source: https://www.pearsoned.co.in/prc/book/pradeep-kashyap-rural-marketing-3e--3/9789332543607

List(s) this item appears in: New Arrivals October 2025

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Rural Marketing	Text book	338.13 KAS (Browse shelf(Opens below))	Available	119895
Book	Main Library Rural Marketing	Text book	338.13 KAS (Browse shelf(Opens below))	Available	119893
Book	Main Library Rural Marketing	Text book	338.13 KAS (Browse shelf(Opens below))	Available	119894
Book	Main Library Rural Marketing	Text book	338.13 KAS (Browse shelf(Opens below))	Available	119892

The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges.

The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features.

Source: https://www.pearsoned.co.in/prc/book/pradeep-kashyap-rural-marketing-3e--3/9789332543607

There are no comments on this title.

to post a comment.