Rural Marketing (Record no. 99050)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01229 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250911b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356063150 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.13 |
| Cutter | KAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kashyap Pradeep |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2023 |
| Place of publication, distribution, etc | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 364 |
| 520 ## - Remark | |
| Summary, etc | The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges.<br/><br/>The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features.<br/><br/>Source: https://www.pearsoned.co.in/prc/book/pradeep-kashyap-rural-marketing-3e--3/9789332543607 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Rural Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Rural Marketing | 21/07/2025 | Books Unlimited | 580.50 | Indian Book | 338.13 KAS | 119895 | 21/07/2025 | 860.00 | Book | ||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Rural Marketing | 21/07/2025 | Books Unlimited | 580.50 | Indian Book | 338.13 KAS | 119893 | 21/07/2025 | 860.00 | Book | ||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Rural Marketing | 21/07/2025 | Books Unlimited | 580.50 | Indian Book | 338.13 KAS | 119894 | 21/07/2025 | 860.00 | Book | ||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Rural Marketing | 21/07/2025 | Books Unlimited | 580.50 | Indian Book | 338.13 KAS | 119892 | 21/07/2025 | 860.00 | Book |
