Sustainable Marketing: A Holistic Approach

By:

Peterson Mark

Publication details: SAGE Publications Ltd 2021 IndiaEdition: 2ndDescription: 440ISBN:

9781526494634

Subject(s):

Sustainable Marketing

DDC classification:

658.8 PET

Summary: Dr. Mark Peterson served as the editor of the SAGE-published journal, Journal of Macromarketing from 2016-2019. He is the author of ‘Using Macromarketing to Teach Business Sustainability’, published in 2021 in the Journal of Marketing Education (also SAGE). His research has been published in such highly regarded outlets outside of marketing (such as Business Strategy and the Environment, Energy Policy, Sustainable Production and Consumption), as well as a host of leading journals in the realms of marketing, policy, entrepreneurship and business. He currently teaches courses in sustainable business practices, marketing analytics and marketing management at the University of Wyoming. He teaches across all levels – undergraduates, masters and doctoral students.Mark was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He received his Ph.D. in Marketing from Georgia Tech in 1994. Source: https://www.amazon.in/dp/1526494639?ref=ppx_yo2ov_dt_b_fed_asin_title

List(s) this item appears in: New Arrivals March 2025 | New Arrivals April 2025

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing	Reference book	658.8 PET (Browse shelf(Opens below))	Available		119708

Dr. Mark Peterson served as the editor of the SAGE-published journal, Journal of Macromarketing from 2016-2019. He is the author of ‘Using Macromarketing to Teach Business Sustainability’, published in 2021 in the Journal of Marketing Education (also SAGE). His research has been published in such highly regarded outlets outside of marketing (such as Business Strategy and the Environment, Energy Policy, Sustainable Production and Consumption), as well as a host of leading journals in the realms of marketing, policy, entrepreneurship and business. He currently teaches courses in sustainable business practices, marketing analytics and marketing management at the University of Wyoming. He teaches across all levels – undergraduates, masters and doctoral students.Mark was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He received his Ph.D. in Marketing from Georgia Tech in 1994.

Source: https://www.amazon.in/dp/1526494639?ref=ppx_yo2ov_dt_b_fed_asin_title

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