Sustainable Marketing: A Holistic Approach (Record no. 98904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01445 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250205b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526494634 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | PET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peterson Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Sustainable Marketing: A Holistic Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SAGE Publications Ltd |
| Date of publication, distribution, etc | 2021 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 440 |
| 520 ## - Remark | |
| Summary, etc | Dr. Mark Peterson served as the editor of the SAGE-published journal, Journal of Macromarketing from 2016-2019. He is the author of ‘Using Macromarketing to Teach Business Sustainability’, published in 2021 in the Journal of Marketing Education (also SAGE). His research has been published in such highly regarded outlets outside of marketing (such as Business Strategy and the Environment, Energy Policy, Sustainable Production and Consumption), as well as a host of leading journals in the realms of marketing, policy, entrepreneurship and business. He currently teaches courses in sustainable business practices, marketing analytics and marketing management at the University of Wyoming. He teaches across all levels – undergraduates, masters and doctoral students.Mark was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He received his Ph.D. in Marketing from Georgia Tech in 1994.<br/><br/>Source: https://www.amazon.in/dp/1526494639?ref=ppx_yo2ov_dt_b_fed_asin_title |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sustainable Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Marketing | 17/01/2025 | Amazon | 6354.00 | Foreign Book | 1 | 658.8 PET | 119708 | 21/04/2025 | 19/04/2025 | 6354.00 | Book |
