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THE TANISHQ STORY

By: Publication details: Juggernaut 2024 IndiaDescription: 256ISBN:
  • 9789353455811
Subject(s): DDC classification:
  • 658.87 VEN
Summary: When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship. But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years. How did it turn things around? How does any company change its fortunes? And what are the lessons we can learn from it? C.K. Venkataraman tells the story of this extraordinary brand from the inside with honesty, intelligence and colour, opening up about its missteps, analysing its strengths and weaknesses, and pulling in key Titan executives who were involved with the business from its earliest days. Inspiring, thought-provoking and deeply engaging, The Tanishq Story is an outstanding book. Source: https://www.amazon.in/Tanishq-Story-C-K-Venkataraman/dp/9353455812/ref=sr_1_1?crid=3D3KAADO2UKQ0&dib=eyJ2IjoiMSJ9.L_nWUm72yoMU81U_RcHsdQ.auElZHOlKIWghGEH_4766b7WS2qXFZJosIrZ_hFYlZo&dib_tag=se&keywords=9789353455811&qid=1736496307&sprefix=%2Caps%2C215&sr=8-1
List(s) this item appears in: New Arrivals March 2025
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Item type Current library Collection Call number Status Date due Barcode
Book Book Main Library Retail Management Reference book 658.87 VEN (Browse shelf(Opens below)) Checked out 17/07/2025 119629

When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship.

But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years.

How did it turn things around? How does any company change its fortunes? And what are the lessons we can learn from it?

C.K. Venkataraman tells the story of this extraordinary brand from the inside with honesty, intelligence and colour, opening up about its missteps, analysing its strengths and weaknesses, and pulling in key Titan executives who were involved with the business from its earliest days. Inspiring, thought-provoking and deeply engaging, The Tanishq Story is an outstanding book.

Source: https://www.amazon.in/Tanishq-Story-C-K-Venkataraman/dp/9353455812/ref=sr_1_1?crid=3D3KAADO2UKQ0&dib=eyJ2IjoiMSJ9.L_nWUm72yoMU81U_RcHsdQ.auElZHOlKIWghGEH_4766b7WS2qXFZJosIrZ_hFYlZo&dib_tag=se&keywords=9789353455811&qid=1736496307&sprefix=%2Caps%2C215&sr=8-1

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