THE TANISHQ STORY (Record no. 98875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01860 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250110b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353455811 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Cutter | VEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venkataraman C.K. |
| 245 ## - TITLE STATEMENT | |
| Title | THE TANISHQ STORY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Juggernaut |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256 |
| 520 ## - Remark | |
| Summary, etc | When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship.<br/><br/>But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years.<br/><br/>How did it turn things around? How does any company change its fortunes? And what are the lessons we can learn from it?<br/><br/>C.K. Venkataraman tells the story of this extraordinary brand from the inside with honesty, intelligence and colour, opening up about its missteps, analysing its strengths and weaknesses, and pulling in key Titan executives who were involved with the business from its earliest days. Inspiring, thought-provoking and deeply engaging, The Tanishq Story is an outstanding book.<br/><br/>Source: https://www.amazon.in/Tanishq-Story-C-K-Venkataraman/dp/9353455812/ref=sr_1_1?crid=3D3KAADO2UKQ0&dib=eyJ2IjoiMSJ9.L_nWUm72yoMU81U_RcHsdQ.auElZHOlKIWghGEH_4766b7WS2qXFZJosIrZ_hFYlZo&dib_tag=se&keywords=9789353455811&qid=1736496307&sprefix=%2Caps%2C215&sr=8-1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | TANISHQ |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Retail Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Retail Management | 02/01/2025 | Amazon | 452.00 | Indian Book | 2 | 658.87 VEN | 119629 | 17/07/2025 | 17/06/2025 | 17/06/2025 | 452.00 | Book |
