AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

By:

Pradeep A. K

Publication details: Wiley 2019 USAEdition: 1st EdDescription: 272ISBN:

9781119484066

Subject(s):

DDC classification:

001.64 PRA

Summary: AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)―twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here―whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board. Source: https://www.amazon.in/Marketing-Product-Innovation-Predicting-Connecting/dp/1119484065/ref=sr_1_1?crid=3S2GBS2Y24ZGD&dib=eyJ2IjoiMSJ9.vtxfj1CoApZt_FtT5Zc_kA.l5hftgY3vRjm_pbk5DO8gqBoF1MBa-VNEwyRrvmQ61E&dib_tag=se&keywords=9781119484066&qid=1732863719&sprefix=%2Caps%2C219&sr=8-1

List(s) this item appears in: New Arrivals December 2024

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Information Technology	Reference book	001.64 PRA (Browse shelf(Opens below))	Available		119602

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)―twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here―whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power.

More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.

Understand AI and ML technology in layman’s terms
Harness the twin technologies unparalleled power to transform marketing
Learn which skills and resources you need to use AI and ML effectively
Employ AI and ML in ways that resonate meaningfully with customers
Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI
Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Source: https://www.amazon.in/Marketing-Product-Innovation-Predicting-Connecting/dp/1119484065/ref=sr_1_1?crid=3S2GBS2Y24ZGD&dib=eyJ2IjoiMSJ9.vtxfj1CoApZt_FtT5Zc_kA.l5hftgY3vRjm_pbk5DO8gqBoF1MBa-VNEwyRrvmQ61E&dib_tag=se&keywords=9781119484066&qid=1732863719&sprefix=%2Caps%2C219&sr=8-1

There are no comments on this title.

to post a comment.