AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Record no. 98828)

MARC details
000 -LEADER
fixed length control field 02688 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241129b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119484066
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.64
Cutter PRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pradeep A. K.
245 ## - TITLE STATEMENT
Title AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
250 ## - EDITION STATEMENT
Edition statement 1st Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc 2019
Place of publication, distribution, etc USA
300 ## - PHYSICAL DESCRIPTION
Extent 272
520 ## - Remark
Summary, etc AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)―twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here―whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. <br/><br/>More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.<br/><br/>Understand AI and ML technology in layman’s terms<br/>Harness the twin technologies unparalleled power to transform marketing<br/>Learn which skills and resources you need to use AI and ML effectively<br/>Employ AI and ML in ways that resonate meaningfully with customers<br/>Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI<br/>Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.<br/><br/>Source: https://www.amazon.in/Marketing-Product-Innovation-Predicting-Connecting/dp/1119484065/ref=sr_1_1?crid=3S2GBS2Y24ZGD&dib=eyJ2IjoiMSJ9.vtxfj1CoApZt_FtT5Zc_kA.l5hftgY3vRjm_pbk5DO8gqBoF1MBa-VNEwyRrvmQ61E&dib_tag=se&keywords=9781119484066&qid=1732863719&sprefix=%2Caps%2C219&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element AI for Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product Innovation
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Information Technology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Information Technology 26/10/2024 Amazon 1827.00 Indian Book   001.64 PRA 119602 06/01/2025 30/12/2024 1827.00 Book

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