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Sports and Entertainment Marketing

By: Publication details: Cengage Learning India Private Limited 2024 IndiaEdition: 5thDescription: 448ISBN:
  • 9789360537944
Subject(s): DDC classification:
  • 658.8 KAS
Summary: SPORTS & ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Source: https://www.amazon.in/Sports-Entertainment-Marketing-Dotty-Oelkers/dp/9360537942/ref=sr_1_1?crid=1B9D6AJPJTRCT&dib=eyJ2IjoiMSJ9.XQznMpoCNs_tftjR9MMXpA.ggIdigJuNylCt9rqRpTjFlH1QAIhz4hTzN_Z5CvppBM&dib_tag=se&keywords=9789360537944&qid=1728023618&sprefix=9789361597282%2Caps%2C226&sr=8-1
List(s) this item appears in: New Arrivals November 2024
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Book Book Main Library Marketing Text book 658.8 KAS (Browse shelf(Opens below)) Available 119537

SPORTS & ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities.

Source: https://www.amazon.in/Sports-Entertainment-Marketing-Dotty-Oelkers/dp/9360537942/ref=sr_1_1?crid=1B9D6AJPJTRCT&dib=eyJ2IjoiMSJ9.XQznMpoCNs_tftjR9MMXpA.ggIdigJuNylCt9rqRpTjFlH1QAIhz4hTzN_Z5CvppBM&dib_tag=se&keywords=9789360537944&qid=1728023618&sprefix=9789361597282%2Caps%2C226&sr=8-1

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