Sports and Entertainment Marketing (Record no. 98752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01173 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241004b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789360537944 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaser Ken |
| 245 ## - TITLE STATEMENT | |
| Title | Sports and Entertainment Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning India Private Limited |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 448 |
| 520 ## - Remark | |
| Summary, etc | SPORTS & ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities.<br/><br/>Source: https://www.amazon.in/Sports-Entertainment-Marketing-Dotty-Oelkers/dp/9360537942/ref=sr_1_1?crid=1B9D6AJPJTRCT&dib=eyJ2IjoiMSJ9.XQznMpoCNs_tftjR9MMXpA.ggIdigJuNylCt9rqRpTjFlH1QAIhz4hTzN_Z5CvppBM&dib_tag=se&keywords=9789360537944&qid=1728023618&sprefix=9789361597282%2Caps%2C226&sr=8-1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports and Entertainment |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 25/09/2024 | MSN Books | 768.80 | Indian Book | 658.8 KAS | 119537 | 25/09/2024 | 961.00 | Book |
