BEST STORY WINS: Storytelling for business success

By:

EDWARDS MARK

Publication details: PROFILE BOOKS 2024 LondonDescription: 256ISBN:

9781800815773

Subject(s):

Storytelling

DDC classification:

791 EDW

Summary: How to harness the power of storytelling in your communications at work Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all. Source: https://profilebooks.com/work/best-story-wins/

List(s) this item appears in: New Arrivals November 2024

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Media & Entertainment	Reference book	791 EDW (Browse shelf(Opens below))	Available		119531

How to harness the power of storytelling in your communications at work

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.

Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.

Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.

Source: https://profilebooks.com/work/best-story-wins/

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