BEST STORY WINS: Storytelling for business success (Record no. 98746)

MARC details
000 -LEADER
fixed length control field 01409 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241003b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781800815773
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 791
Cutter EDW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name EDWARDS MARK
245 ## - TITLE STATEMENT
Title BEST STORY WINS: Storytelling for business success
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PROFILE BOOKS
Date of publication, distribution, etc 2024
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 256
520 ## - Remark
Summary, etc How to harness the power of storytelling in your communications at work<br/><br/>Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.<br/><br/>Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.<br/><br/>Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.<br/><br/>Source: https://profilebooks.com/work/best-story-wins/
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Storytelling
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Media and Entertainment
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Media & Entertainment 30/08/2024 MSN Books 479.20 Foreign Book   2 791 EDW 119531 24/01/2025 16/12/2024 599.00 Book

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