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Lifestyle Market Segmentation

By: Publication details: Routledge Member of the Taylor and Francis Group 2006 IndiaEdition: 1st EdDescription: 200ISBN:
  • 9780789028693
Subject(s): DDC classification:
  • 659 CAH
Summary: "Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behavior, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes tables and figures to clarify concepts and data."--BOOK JACKET. Source: https://murdoch-psb.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991002422509707891&context=L&vid=61MUN_INST:61MU&lang=en&search_scope=MyInst_and_CI&adaptor=Local%20Search%20Engine&tab=Everything&query=sub,exact,%20Lifestyles%20,AND&mode=advanced&offset=90
List(s) this item appears in: New Arrivals September 2024
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Item type Current library Collection Call number Status Date due Barcode
Book Book Main Library Branding Reference book 659 CAH (Browse shelf(Opens below)) Available 119496

"Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behavior, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes tables and figures to clarify concepts and data."--BOOK JACKET.

Source: https://murdoch-psb.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991002422509707891&context=L&vid=61MUN_INST:61MU&lang=en&search_scope=MyInst_and_CI&adaptor=Local%20Search%20Engine&tab=Everything&query=sub,exact,%20Lifestyles%20,AND&mode=advanced&offset=90

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