Lifestyle Market Segmentation (Record no. 98730)
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000 -LEADER | |
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fixed length control field | 01533 a2200181 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240826b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780789028693 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Cutter | CAH |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cahill Dennis J. |
245 ## - TITLE STATEMENT | |
Title | Lifestyle Market Segmentation |
250 ## - EDITION STATEMENT | |
Edition statement | 1st Ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Routledge Member of the Taylor and Francis Group |
Date of publication, distribution, etc | 2006 |
Place of publication, distribution, etc | India |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 200 |
520 ## - Remark | |
Summary, etc | "Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behavior, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes tables and figures to clarify concepts and data."--BOOK JACKET.<br/><br/>Source: https://murdoch-psb.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991002422509707891&context=L&vid=61MUN_INST:61MU&lang=en&search_scope=MyInst_and_CI&adaptor=Local%20Search%20Engine&tab=Everything&query=sub,exact,%20Lifestyles%20,AND&mode=advanced&offset=90 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Lifestyle |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding | 08/08/2024 | Shree Ganesh Book Services | 4253.60 | Indian Book | 659 CAH | 119496 | 11/09/2024 | 09/09/2024 | 5317.00 | Book |