Lifestyle Market Segmentation (Record no. 98730)

MARC details
000 -LEADER
fixed length control field 01533 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240826b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789028693
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter CAH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cahill Dennis J.
245 ## - TITLE STATEMENT
Title Lifestyle Market Segmentation
250 ## - EDITION STATEMENT
Edition statement 1st Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge Member of the Taylor and Francis Group
Date of publication, distribution, etc 2006
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 200
520 ## - Remark
Summary, etc "Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behavior, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes tables and figures to clarify concepts and data."--BOOK JACKET.<br/><br/>Source: https://murdoch-psb.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991002422509707891&context=L&vid=61MUN_INST:61MU&lang=en&search_scope=MyInst_and_CI&adaptor=Local%20Search%20Engine&tab=Everything&query=sub,exact,%20Lifestyles%20,AND&mode=advanced&offset=90
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Lifestyle
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Branding 08/08/2024 Shree Ganesh Book Services 4253.60 Indian Book   659 CAH 119496 11/09/2024 09/09/2024 5317.00 Book

Powered by Koha