Marketing Metrics First Step Towards Marketing Analytics

By:

Dugar Anurag

Publication details: KBI Publishers 2023 MumbaiEdition: 1stDescription: 303ISBN:

9788196010065

Subject(s):

Marketing Analytics

DDC classification:

005.74015 DUG

Summary: If you are a marketing enthusiast, and want to learn Marketing Analytics, you are holding the right book! This book will lay the foundation for you to enter the world of Marketing Analytics. Analytics is mostly about numbers, but if you have picked this book, chances are that you do not like numbers in marketing. Don’t worry! We also hate them! So, we wrote a book for people like us and tried to make ‘number crunching in marketing’ simple and interesting! This book introduces you to ‘what to measure’ in marketing, and how to do it. The topics covered in this book are must-know things to crack marketing interviews and perform in marketing and sales roles. They also form the basis of Marketing Analytics. So, if you are a student of marketing, a sales / marketing professional, a marketing trainer or professor, or a startup founder or investor, this book will enable you to select and execute the right marketing metrics and prepare you for advanced marketing analytics. The icing on the cake is – here you will find only to-the-point, actionable knowledge, and no unnecessary jargons, gyaan or heavy theories - because just like you, we don’t like that either!! Source: https://www.amazon.in/Marketing-Metrics-First-Towards-Analytics-ebook/dp/B0BZJXB36Y/ref=sr_1_1?crid=1VOG38ZVJVK4R&dib=eyJ2IjoiMSJ9.pHHyw8AK3aCFQweqrKdJuQ.WK36sXH3vnwT8N4jBtovNvBPaAeNnfkli41Z3J-yBIc&dib_tag=se&keywords=9788196010065&qid=1713967658&sprefix=9789393559944%2Caps%2C414&sr=8-1

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Analytics	Reference book	005.74015 DUG (Browse shelf(Opens below))	Available		119395

If you are a marketing enthusiast, and want to learn Marketing Analytics, you are holding the right book! This book will lay the foundation for you to enter the world of Marketing Analytics.

Analytics is mostly about numbers, but if you have picked this book, chances are that you do not like numbers in marketing. Don’t worry! We also hate them!

So, we wrote a book for people like us and tried to make ‘number crunching in marketing’ simple and interesting!
This book introduces you to ‘what to measure’ in marketing, and how to do it. The topics covered in this book are must-know things to crack marketing interviews and perform in marketing and sales roles. They also form the basis of Marketing Analytics.

So, if you are a student of marketing, a sales / marketing professional, a marketing trainer or professor, or a startup founder or investor, this book will enable you to select and execute the right marketing metrics and prepare you for advanced marketing analytics.

The icing on the cake is – here you will find only to-the-point, actionable knowledge, and no unnecessary jargons, gyaan or heavy theories - because just like you, we don’t like that either!!

Source: https://www.amazon.in/Marketing-Metrics-First-Towards-Analytics-ebook/dp/B0BZJXB36Y/ref=sr_1_1?crid=1VOG38ZVJVK4R&dib=eyJ2IjoiMSJ9.pHHyw8AK3aCFQweqrKdJuQ.WK36sXH3vnwT8N4jBtovNvBPaAeNnfkli41Z3J-yBIc&dib_tag=se&keywords=9788196010065&qid=1713967658&sprefix=9789393559944%2Caps%2C414&sr=8-1

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