Marketing Metrics First Step Towards Marketing Analytics (Record no. 98636)

MARC details
000 -LEADER
fixed length control field 01965 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240424b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788196010065
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 005.74015
Cutter DUG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dugar Anurag
245 ## - TITLE STATEMENT
Title Marketing Metrics First Step Towards Marketing Analytics
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc KBI Publishers
Date of publication, distribution, etc 2023
Place of publication, distribution, etc Mumbai
300 ## - PHYSICAL DESCRIPTION
Extent 303
520 ## - Remark
Summary, etc If you are a marketing enthusiast, and want to learn Marketing Analytics, you are holding the right book! This book will lay the foundation for you to enter the world of Marketing Analytics.<br/><br/>Analytics is mostly about numbers, but if you have picked this book, chances are that you do not like numbers in marketing. Don’t worry! We also hate them!<br/><br/>So, we wrote a book for people like us and tried to make ‘number crunching in marketing’ simple and interesting!<br/>This book introduces you to ‘what to measure’ in marketing, and how to do it. The topics covered in this book are must-know things to crack marketing interviews and perform in marketing and sales roles. They also form the basis of Marketing Analytics.<br/><br/>So, if you are a student of marketing, a sales / marketing professional, a marketing trainer or professor, or a startup founder or investor, this book will enable you to select and execute the right marketing metrics and prepare you for advanced marketing analytics.<br/><br/>The icing on the cake is – here you will find only to-the-point, actionable knowledge, and no unnecessary jargons, gyaan or heavy theories - because just like you, we don’t like that either!!<br/><br/>Source: https://www.amazon.in/Marketing-Metrics-First-Towards-Analytics-ebook/dp/B0BZJXB36Y/ref=sr_1_1?crid=1VOG38ZVJVK4R&dib=eyJ2IjoiMSJ9.pHHyw8AK3aCFQweqrKdJuQ.WK36sXH3vnwT8N4jBtovNvBPaAeNnfkli41Z3J-yBIc&dib_tag=se&keywords=9788196010065&qid=1713967658&sprefix=9789393559944%2Caps%2C414&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Analytics
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Business Analytics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Analytics 08/04/2024 Readers World 476.00 Indian Book   005.74015 DUG 119395 11/12/2024 09/07/2024 595.00 Book

Powered by Koha