Kalyan Pharma Ltd: Case

By: Contributor(s): Material type: BookBookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep 1993Description: Jul-Sep1993, Vol. 18 Issue 3, p37-48. 12pSubject(s): Online resources: Summary: The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to have to ensure good customer service as well as improved profitability.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Case Study Case Study Main Library Online Access Available Case111

The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to have to ensure good customer service as well as improved profitability.

There are no comments on this title.

to post a comment.

Powered by Koha