Kalyan Pharma Ltd: Case
Jain, Abhinandan K
Kalyan Pharma Ltd: Case - India Sage Jul-Sep 1993 - Jul-Sep1993, Vol. 18 Issue 3, p37-48. 12p. - Vikalpa: The Journal for Decision Makers .
The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to have to ensure good customer service as well as improved profitability.
logistics
marketing
pharmaceutical industry
Case
Kalyan Pharma Ltd: Case - India Sage Jul-Sep 1993 - Jul-Sep1993, Vol. 18 Issue 3, p37-48. 12p. - Vikalpa: The Journal for Decision Makers .
The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to have to ensure good customer service as well as improved profitability.
logistics
marketing
pharmaceutical industry
Case
