FMCG SALES TOOLKIT: Complete Guide To FMCG Sales And Distribution With Case Studies

If you are a FMCG sales professional, FMCG entrepreneur or a student who wants to learn more about FMCG sales, then this book would become your great companion. It includes all the best practices, processes, formats, techniques used by the most successful FMCG organizations in India. You can use this book as a guide that will continuously help you in your journey in establishing and growing your FMCG sales and distribution business. This book is a result of more than two decades of sales, training and consulting experience, mostly in the FMCG industry. This Book covers the following topics: 1. FMCG Overview 2. FMCG Product Categories 3. Go To Market Strategy 4. Planning for Coverage Expansion 5. Distributor Appointment and Evaluation 6. Trade Marketing and BTL 7. Roles Accountabilities and Measures of the Sales Team 8. SR and SOs/ASMs Ways Of Working 9. Sales Data Analysis. About the Author: Sandeep Ray is a sales consultant, corporate trainer, motivational speaker and YouTuber. His channel Skill To Will is the no.1 channel for FMCG industry in India. Skill To Will provides training, consulting and mentoring services to large, medium and small FMCG organizations in India and abroad. His aim is to build FMCG organizations that are sustainable, profitable and goes a long way in contributing to India’s economy.