FMCG SALES TOOLKIT: (Record no. 98574)

MARC details
000 -LEADER
fixed length control field 01831 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240319b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9359062730
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Cutter RAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ray, Sandeep
245 ## - TITLE STATEMENT
Title FMCG SALES TOOLKIT:
Remainder of title Complete Guide To FMCG Sales And Distribution With Case Studies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Ray, Sandeep (Self Published)
Date of publication, distribution, etc 2023
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 140 p.
520 ## - Remark
Summary, etc If you are a FMCG sales professional, FMCG entrepreneur or a student who wants to learn more about FMCG sales, then this book would become your great companion. It includes all the best practices, processes, formats, techniques used by the most successful FMCG organizations in India. You can use this book as a guide that will continuously help you in your journey in establishing and growing your FMCG sales and distribution business. This book is a result of more than two decades of sales, training and consulting experience, mostly in the FMCG industry. This Book covers the following topics: 1. FMCG Overview 2. FMCG Product Categories 3. Go To Market Strategy 4. Planning for Coverage Expansion 5. Distributor Appointment and Evaluation 6. Trade Marketing and BTL 7. Roles Accountabilities and Measures of the Sales Team 8. SR and SOs/ASMs Ways Of Working 9. Sales Data Analysis. About the Author: Sandeep Ray is a sales consultant, corporate trainer, motivational speaker and YouTuber. His channel Skill To Will is the no.1 channel for FMCG industry in India. Skill To Will provides training, consulting and mentoring services to large, medium and small FMCG organizations in India and abroad. His aim is to build FMCG organizations that are sustainable, profitable and goes a long way in contributing to India’s economy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element FMCG
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales Toolkit
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Sales Management 18/03/2024 5797 299.00 Indian Book   9 658.81 RAY 119307 21/04/2025 27/03/2025 299.00 Book

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